How can you improve upon 'automotive perfection'?

How do you improve on something many experts thought was faultless?

Bugatti's Veyron supercar was considered an auto-engineering masterpiece; not just carmaking, but science.

Then someone at Bugatti's owner Volkswagen decided that they should try to do better.

The result is the Chiron, unveiled at this week's Geneva Motor Show to the sort of adulation and hyperbole that greeted its predecessor 10 years ago.

While environmentalists weep, petrolheads rejoice - the world now has a new fastest production car.

"The challenge was to be better than the previous car in every dimension," company president Wolfgang Durheimer tells the BBC.

At €2.4m (£1.86m; $2.6m) each - plus taxes and delivery - the Chiron is nearly twice the price of the Veyron.

"My brief for this car was the shortest I ever had in my career. It was four words: Just do the best," he says.

Power boost

With 1,500 horsepower and a top speed of 261mph (420km/h) the Chiron is 3mph faster than the Veyron. The Chiron, though, has a speed limiter. Without it, it could reach 285-287mph, Bugatti says.

The car can do 0-62mph in fractionally under 2.5 seconds, although there is no official figure yet as more speed tests are planned.

• Born 3 August 1899, Monte Carlo, Monaco; died 22 June 1979
• Racing driver who won many races and grands prix for Bugatti in the 1920s-30s
• The only Monaco-born person - Monegasque - to win the Monaco Grand Prix, in 1931
• For races he always wore a lucky red scarf with white spots
• He was still competing in Formula 1 races at the age of 55
• Chiron also drove for Ferrari, Maserati and Mercedes-Benz amongst other teams

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The car is lighter, but also wider and longer - only by millimetres, but that's a radical change in size for a design engineer trying to maximise performance.

"The engine is more lightweight than the Veyron. But it has more power. And I don't mean just a little bit more power," says Mr Durheimer.

"We increased the engine by 300 horsepower. This is the power of a standard road car. We achieved that order of increase."

Read More Here:  http://www.bbc.com/news/business-35705864
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